Lessons on lessons on lessons

While the excitement of deal evaluation is a big part of early-stage venture capital, the real value goes well beyond that. The post-investment stage is where the deeper learning happens. Working closely with founders to help grow their businesses provides invaluable insights that shape how we approach future investments. It’s in this hands-on involvement where we truly gather the lessons that make us better investors.

I might only be five feet tall, but I have a complete overview of every moving part of the business—including sales ops, product pivots, go-to-market (GTM) pivots, and a million other changes. Being so close to the ins and outs has really allowed me to lean in on the learnings, which is a process I value as I firmly believe that spending time learning is never a waste of time, regardless of the outcome. Some recent lessons I’ve been able to gather from working closely with our founders from Blakthumb and Bonjoro include:

• The importance of narrowing down your ideal customer profile and how doing so will lead to more sustainable unit economics for each customer that is brought on.
• The concept of price elasticity in the context of pricing and packing SaaS products, and how it can vary across different customer segments.

However, these learnings don’t just come from the companies we invest in. While we often don’t invest in the vast majority of the companies we see, I’ve always found it worthwhile to learn about any given industry or new technology being developed, even if it doesn’t result in an investment. This has definitely taught me the power of learning how to learn.

My investment wish list if I had a time machine

I've long answered Wiz. Wiz is one of the fastest-growing software companies of all time… it's hard to believe that they’ve only been in the market since 2020. Within just four years, they’ve been able to reach $350M ARR. This solidifies the demand for comprehensive cloud and SaaS security solutions and expertise is growing, with 83% of organisations planning to increase their cloud security budget in the next 12 months alone.

Despite top-down pressure to improve cloud security, cybersecurity startups will often be met with apprehension from security teams who are reluctant to provide access to their code base or internal data. Yet, the way Wiz was able to quickly demonstrate their product’s core value to increase their customer base is particularly commendable; and I think it has set the benchmark for the wider cybersecurity industry.

My green flags in founders

By now, you might have noticed I have a thing for anything green (pandan and matcha at the top of that list.)

Aside from founders who hustle by rolling up their sleeves, I typically look for two green flags.

Having customer obsession and the ability to sell.

Both are essential in driving the business forward very early on - whether you’re selling to customers, employees, or investors. Regardless of the stakeholder, they all require someone who has complete conviction on the problem they’re solving and can convince others of the same vision.

At the early stage, being an idealist is important in setting visionary goals, principles, and long-term objectives. However, the caveat is that the best founders can balance this with the pragmatism to change course when something isn’t working. Too often, I find founders being too laser-focused on their visions, preventing them from seeing the bigger picture and making the necessary product and customer pivots.

If you’re a founder ready to make waves, I’d love to hear your vision. Let's talk about your game-changing product and how it's shaping your industry. I can't wait to explore the potential together!

If you’re a visionary founder ready to chat about what problem you’re solving, then we should chat!