Thought waves on seed venture
Wendell Keuneman
Managing Partner
Product gun, founders' go-to-guy. Wendell is a product-led-growth expert and multi-time start-up founder, armed with 20+ years of software engineering and product management experience. Whether you need to go deep in code, sound out an idea, get a reality check, or just talk through frustrations, Wendell's unique thinking helps others to see the path forward. Formerly Atlassian, Broadsoft & Inference.
Articles
Investment Notes
Investment Notes: Orkestra
We’re thrilled to have had the opportunity to lead both Orkestra’s Pre-Seed and Seed rounds. Orkestra is a software provider that empowers teams within the clean energy sector to streamline the feasibility and deployment of new projects with enhanced ease and precision.
24 Oct 2023 · 4 min read
Investment Notes
Investment Notes: Loopit
We are delighted to have led Loopit’s Seed round. Loopit is a software provider that enables mobility companies to introduce vehicle subscription offerings to their own customers.
27 Jun 2022 · 4 min read
Investment Notes
Investment Notes: TheLoops
We are thrilled to be investing in TheLoops' Seed round. TheLoops is an intelligent support operations platform that provides rich context and team collaboration to resolve tickets faster, providing a superior customer experience.
24 Jun 2021 · 4 min read
Investment Notes
Investment Notes: Carted
We are thrilled to be investing in Carted's Seed round. Carted is building a universal commerce API that can power commerce experiences anywhere on the internet, allowing developers and creators to build a checkout anywhere.
4 May 2021 · 4 min read
Product Clinic
Storytelling through Demos
Demos are a vital part of the feature development process in product-led businesses. They not only show what the team got done that sprint, they're an opportunity to experience a feature or product the way a customer would.
30 Apr 2021 · 3 min read
Product Clinic
The Art of the Demo
Demos should be considered an essential craft that founders and leaders hone as it has the power to influence many high impact moments. Rather than go through the motions, build a demo muscle that forms the cultural identity of your company.
8 Feb 2021 · 7 min read
Product Clinic
The Connected Roadmap
Most roadmaps fail because they are trying to do too much for too many people. Chances are your roadmap is either too in the weeds to communicate with management, or too macro that your scrum team can't fully engage to deliver tangible value to the user.
12 May 2020 · 6 min read
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